Category:
Brand Identity
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Year:
2024
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Design Direction:
Vinicius Theodoro
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Designer:
Luiz Pereira
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Strategy:
Catharina Rocha
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Photography:
DTS
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Matter Team:
Manuel Nogueira, Leandro Bordoni, Alessandra Pacheco,
Fernanda Stapassoli, Vinicius Rochlin e Meritxell Ruiz
The brand combines decades of expertise in personal care with a creative and accessible approach, bringing beauty and happiness to millions of American households. Since 1937, the brand has been dedicated to creating high-quality products that meet the daily needs of families, always with safety and joy.
In collaboration with the MATTER-ENERGY team, we developed a design system and social media templates that were crucial in making the brand more user-friendly and accessible. Every element of the project was carefully designed to ensure a cohesive and intuitive experience, allowing the brand’s communication to continue resonating effectively with the North American audience.